Franchise

What politicians have been doing since 1812, businesses have just begun to do. The term “gerrymandering” was named after Massachusetts Governor, Elbridge Gerry who, in 1812, signed a bill redrawing the electoral map of his state to benefit his party in the election. This is a sleazy practice in politics, but it is an effective tactic in business. Territory mapping is rationalizing the geography in which you do business to make it better fit the practice of sales and marketing.

Franchising is a complex relationship that can lead to great success for both parties. With a strong product, robust territory mapping, and savvy players this relationship can run smoothly and increase profits. Aside from a solid foundation, the Franchisor has a responsibility to equip their Franchisee with the best tools and training to ensure success. Here are a few power plays you can make to empower your Franchisee and make the best of this new business partnership.

Despite the name, the cloud has nothing to do with the sky above our heads and is instead more directly related to the world around us. It’s about taking pieces of information and making them available wherever you happen to be, regardless of where you happen to be, provided that you have access to some type of device with an active Internet connection.

There are many key demographic insights that can be achieved through the use of big data mining. Big data analytics are often utilized through cloud data warehousing solutions, which have the resources needed to analyze and keep tremendously large amounts of data.

It’s no secret that the world we live in is getting smaller every day due in large part to the technology that plays a more important role in our lives as time marches on. Statistically speaking, almost 80% of adults in the United States now carry a device in their pockets all day long that is more powerful than the technology that ushered the space program into existence in the 1950s and 1960s – their smartphones.

Historically speaking, one of the biggest challenges that professionals in the franchise industry face on a daily basis is one of logistics. Managing one location with dozens of employees, many of whom are likely spread out across great distances as they work both in a physical location and even potentially in the field, is difficult on the best of days – to say nothing of how hard everything becomes if you add two, three or even four additional locations.