When looking for the perfect location for your franchise business, it’s important to think about it from a wider perspective. Besides understanding your target buyers, getting a location that is most comfortable for them, taking into account your competitors and aiming to satisfy the needs of all potential customers in the given territory, there are also business specific factors that don’t stand out that much at a glance, but need to be considered seriously, as they can be a real deal breaker when it comes to the actual site selection process.

Whether seeking expansion, optimizing sales, or restructuring your operations, territory mapping software is an essential tool. By properly leveraging sales territory mapping, organizations are better able to achieve maximum penetration and revenue without redundancy, overlap, or missed opportunities. Here are a few ways your organization can acquire accurate insights and achieve better business outcomes through territory mapping.

International franchise Association (IFA) is the world’s largest and oldest organization representing franchising worldwide. IFA utilizes its governmental relationships, policies, media and educational programs to defend the rights, promote and support franchising industry and over 780k franchise companies that hold close to 9 million jobs and produce $900 billion economic resources for the U.S.

Territory mapping software (TMS) is used by retail businesses everywhere, from global billion-dollar organizations to small enterprises. Franchise territory mapping software has been fine-tuned over time to ensure it can meet the sales needs of any industry.

The franchising business carries a lot of risk alongside with the potential rewards. A successful franchise is basically a wild idea of somebody that was able to turn in into reality with the help of hard work and, most of the times, a healthy amount of luck. Naturally, young businessmen see an opportunity in these kinds of endeavors: if it worked once, it will work twice.

If you want your business to generate profit, you need to make sure the foundations are set right. In the case of brick-and-mortar business, that foundation is the physical location of your business. Your success or failure practically depends on this. One might be tricked into thinking “oh come on, I am about to open a McDonald’s, everybody loves it. All I need to do is just find an affordable location”. Well, try opening a McDonald’s in a vegetarian neighborhood. You know what will happen? RIP profits.