Franchising is a complex relationship that can lead to great success for both parties. With a strong product, robust territory mapping, and savvy players this relationship can run smoothly and increase profits. Aside from a solid foundation, the Franchisor has a responsibility to equip their Franchisee with the best tools and training to ensure success. Here are a few power plays you can make to empower your Franchisee and make the best of this new business partnership.

What politicians have been doing since 1812, businesses have just begun to do. The term “gerrymandering” was named after Massachusetts Governor, Elbridge Gerry who, in 1812, signed a bill redrawing the electoral map of his state to benefit his party in the election. This is a sleazy practice in politics, but it is an effective tactic in business. Territory mapping is rationalizing the geography in which you do business to make it better fit the practice of sales and marketing.

With the constantly evolving atmosphere of the business world, understanding the particular nuances of brick-and-mortar stores is imperative to establishing an image within consumer market any size.

Less than two years have passed since Apple first launched iBeacons in 254 stores across the country. In the past two years, retailers have used iBeacons to find out who is shopping at their stores and to reach out to those customers with real-time information on purchases. Available for Apple devices iOS 7 and above, iBeacon uses a Bluetooth connection. Here are a few ways that iBeacons are revolutionizing retail.

Much of the modern economy focuses on data, information and social networking, but in retail, the age old adage “location, location, location” still fits. For retail technology, the goal of any advanced data, information or social networking is to find and engage the perfect market, and in a physical retail space your location defines your target market.

Any manager or employee involved in outside sales knows the incredible joy of getting their territory right. It is simply tremendous to walk in the door of a prospective customer and know that your referrals are good, there are 30 more customers waiting for you down the street, and you have all the territory information you need to make a good pitch, from approach to close.